For Customers

Your Visit to PMJ, Explained

When you walk into a PMJ Gems & Jewellers store, our team uses this system to make your visit smoother — instant price quotes, a wishlist that remembers your favourites, and estimates sent straight to your WhatsApp. Here is what happens, and what it means for you.

1. Being checked in

Your visit starts with a simple question: your phone number. Your sales representative types it in, and one of two things happens:

  1. 1
    You have visited before — your profile appears, the rep can see when you last visited, and your saved wishlist is ready to pick up where you left off.
  2. 2
    It is your first visit — the rep registers you in under a minute: name, phone number, and a few optional details like your birthday and address (helpful for anniversary reminders and deliveries).
  3. 3
    Either way, the rep checks you in. From that moment, everything they show you, quote you or save for you is attached to your profile — not lost on a scrap of paper.

No passwords, ever

You never create an account or remember a password. Check-in is done by our staff, on our devices, using just your phone number. There is nothing for you to install or sign up for.

2. Browsing with your rep

Our full catalogue — over a hundred thousand pieces across our stores — is on your rep’s screen. Tell them roughly what you are looking for and they can narrow it instantly:

By type & style

Rings, necklaces, bangles, earrings — down to specific sub-styles and collections.

By budget

A price range you set — you will only be shown pieces inside it.

By purity & weight

22K, 18K, 14K gold, silver or platinum; gold weight and diamond weight ranges.

Side-by-side compare

Torn between pieces? The rep can compare up to four on one screen — price, weight and stone details together.

For every piece you can see clear photos, the exact gold weight, and a full stone-by-stone breakdown — which diamonds and stones it carries, their carat weight and count. If you saw something on our Instagram or Facebook, ask — pieces featured on social media have their own section the rep can pull up.

3. Getting a price estimate

Jewellery prices move with the metal market, so we never quote from memory. When you like a piece, your rep opens a live price estimate built from:

  1. 1
    Today’s official metal rate for the piece’s purity — updated every day, the same rate for every customer.
  2. 2
    The piece’s exact weights — gold value, making charges and wastage are calculated from the actual net weight, not estimates.
  3. 3
    Every stone, individually — each diamond and coloured stone is priced by its carat weight, and you can see each line.
  4. 4
    Taxes, transparently — in India, 3% GST is shown as its own line; in our US store, customs duty and sales tax are itemised the same way. The final figure is the final figure.

Negotiating is built in

If your rep offers you a better making charge or stone rate, the estimate recalculates on the spot — you see the new total and the effective discount immediately, before anything is printed.

4. Your printed slip & WhatsApp copy

Once you are happy with a quote, you do not have to photograph the screen:

  1. 1
    The rep prints a neat estimate slip — the piece, its code, weights, the full price breakdown and the date. You can ask for it with or without the detailed rate column.
  2. 2
    Or (and) they send the estimate as a PDF to your WhatsApp — handy for discussing at home or comparing later.

Estimates are valid on the day of issue

Because gold and metal rates change daily, an estimate reflects the rate on the day it was made. If you come back next week, we will happily re-quote the same piece at that day’s rate — your rep can retrieve the original estimate in seconds. For high-value purchases in India, remember PAN card requirements apply above ₹2 lakh.

5. Your wishlist

See something you love but want to think about? Ask the rep to add it to your wishlist:

  1. 1
    A tap of the heart (or a quick scan of the piece’s tag) saves it to your profile — organised by the date you picked it.
  2. 2
    It stays there across visits. Come back in three months, give your phone number, and everything you shortlisted is waiting.
  3. 3
    Want to browse at home? The rep can send your whole wishlist as a PDF on WhatsApp — photos, codes and prices included — perfect for family discussions before a big purchase.

6. Your information & how we use it

We keep only what helps us serve you better, and here is exactly what that is:

Your profile

Name, phone number and the optional details you chose to share (birthday, anniversary, address).

Your visits

When you visited and which store — so any rep can pick up your story without you repeating it.

Your wishlist

The pieces you shortlisted — kept so your next visit starts where the last one ended.

Your estimates

Quotes we prepared for you, so we can retrieve and honour the details of past conversations.

What we do NOT do

Your information is used inside PMJ to personalise your service — a rep who knows your taste, quicker quotes, anniversary wishes. It is not a login you must manage, and PDFs are shared with you only on the WhatsApp number you provide. Want your details corrected or your profile updated? Any rep can do it during your visit.